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P&G Unveils Its Olympic Games Campaign

Focuses on supporting athletes on and off the field as they do good for the world.

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By: Charlie Sternberg

Associate Editor

Procter & Gamble has launched its Tokyo Olympic Games campaign inspired by the Olympic and Paralympic athletes who are not only achieving athletic greatness, but are also stepping up to take action for good, making a positive difference in their communities.    These athletes are the focus in the latest chapter of the company’s worldwide “Lead with Love” consumer campaign, which unites P&G’s longstanding Citizenship efforts of Community Impact, Equality & Inclusion, and Environm...

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